Together with Ducky Dons I’ve developed a new circular duvet & pillow assortment for Auping.
Simplicity was key. User research showed which type of ergonomics are vital for pillows and duvets. Market research showed that the market is saturated by too many different types of down and polyester duvets and pillows. I’ve combined the results into a simplistic yet ergonomic and sustainable assortment of pillows and duvets.
Together with Ducky Dons the world’s first synthetic recycle flow for bedding has been developed and introduced. And 90% of the assortments is made out of recycled and recyclable materials. A milestone for the bedding industry.
Responsibilities:
– Project management
– Product owner
– Product & packaging design
More info on www.auping.com